Precision Marketing: Island Clipper

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Why Co-Operative Marketing Works?

In recent months coupon usage has begun to incline and consumers are becoming much more price sensative and are looking for every discount they can find.

* 67% of consumers are more likely to use coupons during a time of recession

* Coupon redemption rate is up 30 - 40%

* Coupons are a measureable way to track your Return On Investment

* Coupons help drive consumers to your store

* 98% of consumers bring their mail in the same day it is delivered.

* 89% sort and read their mail the moment they bring it inside

* 75% expect to get mailed advertising everyday.

* 67% feel mail is more personal than the internet

* 57% anticipate that their next shopping trip will be affected by what they get in their mailbox

TO ADVERTISE IN OUR NEXT ISSUE CALL 251-981-2922

What's the Latest?

Want to make a real difference in the economy? Shop Local! Did you know that $100 spent at a national discount chain creates less than $13 worth of local economic activity? That same $100 spent at a locally owned store generates $45! Local merchants keep much more of their labor, profits and spending in the community instead of out of town - injecting three times as much money back into the local economy!

_{(Source: livablecity.org, civiceconomies.com)}